Hotel industry launches ‘Hotels Are Hiring’ ad campaign to fill open jobs
OC Breeze – July 16, 2021
To help fill thousands of open hotel jobs and communicate the benefits of a career in the hotel industry, the American Hotel & Lodging Association (AHLA) and its charitable giving arm, the American Hotel & Lodging Foundation (AHLA Foundation) announced a new advertising campaign across five major hotel markets.
The new advertisement will run until early August on digital platforms, radio and in print in select markets.
With leisure travel resuming, the hotel industry needs to fill thousands of open positions to meet an uptick in consumer travel demand. To entice more workers to join the industry, hotels are offering employees more competitive pay, flexible scheduling, and additional benefits, including paid time off, health care benefits, retirement savings and more. With open positions in housekeeping, management, food and beverage, guest services and more, hotels also provide transferable skills that allow for career opportunities around the globe.
“On the heels of the worst economic crisis on record for our industry, hotels are now facing a rapidly emerging issue of staffing shortages, particularly in vacation destinations. Hotels are in the midst of a hiring spree as we welcome the return of leisure travelers, and this campaign will help raise national awareness about open positions and the benefits of a career in hospitality,” said Chip Rogers, president and CEO of AHLA. “Hotels, especially those in urban markets, have a long road to regaining what we lost during the pandemic. Ensuring we can fill positions to meet a rise in guest demand is a critical step as we work toward a full recovery.”
To read the full article please visit: https://www.oc-breeze.com/2021/07/15/200117_hotel-industry-launches-hotels-are-hiring-ad-campaign-to-fill-open-jobs/
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